43 W Plaza Street – Reno, Nevada
In Reno’s early days, Third Street jogged around the freight warehouses on the north side of the railroad tracks into a wide plaza. This four-block plaza stretched from Sierra all the way to Lake Street. Smith J Hill owned quite a bit of property in this area and sold the lot at the northeast corner of Sierra and Plaza to Jacob “Uncle Jake” McKissick in February of 1887.

McKissick, who was one of the organizers of the First National Bank of Reno, planned to build an opera house on this corner. Contractor John Crowley began foundation work that August.

Business manager Charles W Booton obtained plans from the Newsom Brothers architectural firm in San Francisco and construction began in the Fall of 1887.

The brick building had three floors with the opera house itself located on the top two. The main floor was divided into retail spaces. To address fire concerns, twelve exits were located on the second floor with all doors opening outward. Exiting patrons would then use exterior stairs leading from the balcony to the ground level. Exterior walls were four bricks thick. Stairs leading guests to the lobby were reportedly wide enough to accommodate twelve people standing shoulder to shoulder.

The curved stage at the north end of the opera house measured 27 x 50 feet with gas foot lights. The curtain depicted a scene of Rome and was framed with blue and gold drapery. Proscenium (stage) boxes were decorated with cherry wainscotting, cherry red and gold silk, and ecru Spanish lace curtains.

Seating followed the curve of the stage in an amphitheater arrangement. Each reclining seat had a hat rack, footrest, and umbrella/cane rack. The total seating capacity including the dress circle and balcony was around 700. At the time of construction, there were only three dressing rooms. Lighting in the main theater was provided by 64 ventilated gas sun burners.
Exterior brick was painted red in February of 1888 and finishing work was rushed throughout the Spring and into June in preparation for the opening production of “Ramona” under the management of John Piper. The Irving Dramatic Club premiered this Charles A Norcross play June 13 and 14, 1888 to a packed house with very little room even for standing.

John Richardson’s Opera House Saloon, located in the west space on the main floor, also opened on June 13. Its ceilings were said to have exceeded 16 feet and it had four club rooms in the rear with billiards tables and fresh flowers daily. Ten furnished rooms were located above the saloon and connected to the opera house by a hallway.

C. W. Booton’s Opera House Dry Goods store officially opened on June 25, 1888.

McKissick’s quickly became a popular venue for school commencement exercises, lectures, and other community events. After John Piper’s death in January of 1897, his son Ed took over the lease and management of the theater.
Jake McKissick died in September of 1900 at the age of 90. His will was probated by nephew Howard McKissick, his primary beneficiary, that October. This was hotly contested by nephew John McKissick and nieces Luvisa (McKissick) Sellick and Martha (McKissick) Tipton, who claimed the will signing wasn’t witnessed and that Howard had improperly influenced a frail old man. The estate was ordered distributed in March of 1901, mostly to Howard per the terms of the will, but the fight continued.
From the time Howard McKissick inherited Uncle Jake’s opera house, he intended to remodel it into a hotel. The stage was never large enough and fire codes were constantly changing. In some jurisdictions, it became illegal to construct new buildings with opera houses above the ground level. Unfortunately, he didn’t live to see his plans come to fruition. Howard McKissick died by suicide in February of 1903 at the age of 40.

Howard’s widow, Lulu (Black) McKissick, then carried the baton in the fight against the nieces and nephew. Ed Piper lobbied hard to keep the opera house operational but the City condemned the building in December of 1905.

City officials allowed the facility to continue operating while Lulu McKissick planned to make the necessary safety repairs.

This bought Piper some time but W. H. Lyon was engaged to design the new hotel in the Spring of 1907.

I believe the last act to perform at McKissick’s Opera House was Lew Dockstader and his minstrels on May 23, 1907.

The theater seats were removed the following week and sold to the University of Nevada.

Lyon’s plans added three floors to the structure, making it a full five-story brick building plus a wooden structure on top with a roof garden. The hotel had approximately 100 rooms, each with hot and cold water. Fire escapes were located on every floor. The new establishment was called Hotel Reno and managed by George W Quigley.
The bar opened on June 20, 1908 followed by a grand opening in the roof garden on June 27. It’s interesting that the ad says to take the elevator because it only went to the fifth floor. To access the roof, patrons were forced to climb steep and narrow stairs.

Hotel Reno itself didn’t open until June 29 because the fixtures arrived late.

For whatever reason, Quigley didn’t do well and didn’t last long. The word “vicissitudes” was used and Lulu McKissick was forced to pay past due bills for fixtures he had ordered.

The name was of the establishment was changed to Hotel McKissick in February of 1909.

It was alternatively advertised as McKissick Hotel, depending on who was in charge at the time.

Employee August Schaffer was killed in a fire which started in the basement of the hotel on February 4, 1910. The cause was ruled to be asphyxiation. Schaffer was a childhood friend of hotel manager, Lisle Jamison. The fire started in the basement kitchen area and was apparently caused by wires being crossed when Schaffer and Jamison installed new ranges. Two smoke helmets were purchased for the fire department as a result of this tragedy. Chief Webster was convinced Schaffer’s life could have been saved if his firefighters had better equipment.

Still, bills had to be paid and people had to eat. Staff hurried to repair the damage and meal service was uninterrupted.

That May, six Tonopah high school students experienced the ride of their lives when the hotel elevator lever broke and crashed into the top floor ceiling. It then dropped about five feet before the safety mechanism engaged and stopped its descent.

E. Reay Mackay, an editor at Nevada Weekly, was shot in the hand at the hotel in March of 1911. He published something unflattering about a Mrs. Mitchell and Dan Edwards defended her honor, or something.
Nevada State Journal, March 14, 1911, 1. Newspapers.com
Mackay later became manager of the McKissick and eventually married Howard and Lulu’s daughter, Ruth.

Lulu McKissick died in March of 1919 at only 46 years of age. In February of 1920, brothers Abraham and Isaac Jacobs bought the hotel from the estate.

In March of 1921, new owner and manager George J Chew announced the establishment’s name was changing to Plaza Hotel. In addition to the name change, the hotel’s exterior was painted white and it was completely remodeled inside.

Brothers Olivo and Cherubino Nannini, along with their wives Cortese and Lidia, began operating the Plaza Hotel in January of 1923.

Olivo died in November of 1936 and the family banded together to keep the hotel running. As the 1940s progressed, the Plaza began showing its age and the upper floors became vacant. The building received a $40,000 facelift at the end of 1949 and Cherubino Nannini did much of the work himself. In this photo taken in January of 1950, you can see the roofline had been completely altered.

Lidia Nannini died in December of 1967, followed by Cherubino in August of 1967. The Naninni children, who had grown up at the Plaza, stepped up to operate the hotel and bar until the mid-1970s. In November of 1974, the family agreed with the City to close the Plaza in January of 1975. The building wasn’t up to code and there was doubt it could be brought into compliance. Around 40 residents would be displaced.
The property was put up for sale with the expectation that it would be demolished. Ernest Primm, former owner of the Primadonna, was the buyer.

A public sale was held to dispose of any remaining contents June 14 and 15, 1975.

Demolition began on July 18, 1975.

Meanwhile, Primm provided vague nonanswers when asked about his plans for the property.

In October of 1977, Primm finally announced plans to build a new hotel on the old McKissick site. The Virginian was expected to be completed in about two years, even though Primm hadn’t worked out the sewer issue with the City. Plans changed, however, and the Virginian was built on Virginia Street.

Primm died in August of 1981 and his estate solicited bids for his property on Plaza Street in March of 1982. He owned most, if not all of the lots on the north side of Plaza between Sierra and Virginia at the time of his death. Eldorado Hotel Casino used that block as a parking lot for several years. In 1989, the Eldorado opened an expansion which covered the whole block outlined by Fourth, Sierra, Plaza, and Virginia.

In March of 1993, Eldorado requested Plaza Street be abandoned between Sierra and Virginia Streets. This would straighten out the alignment of Third Street and allow the Eldorado to expand southward into the parking lot. The request was approved that April.

Initially, the agreement stipulated construction would be on hold until Third Street was finished but a modification was requested in the Spring of 1994.

Construction of the addition which filled up that entire block was completed around 1996. There is now service access along the north side of Third Street.
This is how the former site of McKissick’s Opera House looks today:
There was a time when Reno could rely on casinos to deliver much needed revenue. Approving endless expansion made sense. The pendulum is swinging, however, and now downtown needs smaller spaces to drive businesses into vacant buildings. I’m not saying it’s good or bad…but it is interesting to see Reno slowly remembering the old ways.
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